Stakeholder analysis is the process of assessing a system and potential changes to it as they and monitoring of stakeholder aspects; Mendelow’s power-interest grid, which considers stakeholder “power and expectations (and therefore. SUN Cube: A New Stakeholder Management System for the Post-Merger Integration Process. Figure 1. Power versus interest matrix (Mendelow, ). POWER. Use Stakeholder Analysis to identify and understand stakeholders in your project. Follow this powerful Adapted from Mendelow, A.L. (). ‘Environmental.

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Stakeholder Analysis

To find out more, including how to control cookies, see here: These audiences can also help point out any areas that could be improved or have been overlooked.

Conduct a full stakeholder analysis. Management, therefore, needs to communicate plans to them and then discuss implementation issues. For example, a director is likely to have high Power and high Interest in mendeloow organisation, whereas the Government would have high Power to impact strategy via regulation, but potentially less Interest — the same with a large competitor.

Mendelow’s matrix

Hi, my name is Elizabeth I work for Zaxby’s as a cashier would Zaxby’s be managed by the stakeholder or stockholder approach? Stakeholder analysis helps with the identification of: Creating an Action Plan The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them: Again some generalisations are possible about what will lead to interest, e. This is based on Power and Interest allows us to identify which stakeholders are incredibly important, with High Power and High Interest which we would matix to manage closely, investing a lot of time and resource.


By using this site, you agree to the Terms of Use and Privacy Policy. As the work you do and the projects you run become more important, you will affect more and more people.

Stakeholder analysis – Wikipedia

Mendelow’s matrix is a popular method for performing stakeholder mapping. You are commenting using your WordPress. Add your stakeholders to our free Interactive Screen App below. Have you ever found yourself working really hard on a dtakeholder, only for it to “hit the buffers” simply because a powerful manager or influencer says “No?

Stakeholder analysis in conflict resolutionproject managementand business administration is the process of assessing a system and potential changes to it as they relate to relevant and interested parties stakeholders. Procrastination is a trap that most of us fall into.

Stakeholder Analysis « Raina’s Reflections

You also need to work out how best to engage them, and how to communicate with them. You can learn another 64 project management skills, like this, by joining the Mind Tools Club.

Add stakehholder article to My Learning Plan.

This page was last edited on 1 Octoberat Mapping Your Stakeholders Early On You might find it very useful to analyse all stakeholders that would impact your business strategy, marketing communications campaigns or new product launches stakeholdrr the start of your project. This makes it more likely that your projects will be successful. Stakeholder analysis Back up a level Mendelows matrix Mission.

This could involve reassuring them of the outcomes of the stakeholdet well in advance. These stakeholders are interested in the strategy but lack the power to do anything.

For example, show advocates and supporters in green, blockers and critics in red, and those who are neutral in orange. This site teaches you the skills you need for a happy and successful career; and this is just one of meendelow tools and resources that you’ll find here at Mind Tools.


Some may be interested in what you are doing, while others may not care, so you need to work out who you need to prioritize.

Mapping techniques include the following analysis techniques being used by aid agencies, governments, or consultant groups:. Notify me of new comments via email.

By continuing to use this website, you agree to their use. Finally, develop a good understanding of the most important stakeholders, so that you know how they are likely to respond, and how you can win their support. Management needs to convince opponents to the strategy that the plans are justified; otherwise they will try to gain power by joining with parties in boxes C and D.

The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them:. Hi Elizabeth, Interesting question and one which I suspect could be discussed and debated for any publicly owned company with stockholders. Follow Blog via Email Enter your email address to follow this blog and receive notifications of new posts by email. Gaining support from powerful stakeholders can help you to win more resources, such as people, time or money.